GMTV Competition

Something about the latest GMTV competition niggled at a part of my brain and this morning I realised what it was. It wasn't the question, that was easy for reasons we all understand; it wasn't the prize fund, that varies depending on their sponsor; it was the picnic hamper that was being offered.

Not the contents per se mind, although the close-up shot of Lungfish Caviar was interesting, it was the way it was being presented.

A standard setting three bright young things on a grassy field, trees in the background all set for a picnic. Except no plates, no glasses, no cutlery and no food; to be precise no accessible food. Instead of eating they were simply admiring the contents of the hamper and passing the unopened packages between themselves. How unreal.