Good adverts?

I slag off some adverts, especially those who try to hide away the details of the spoken broad brush strokes in by-the-book sized displayed text, but some do make me chuckle. The current one is, oddly enough for Nice 'n' Easy Hair colouring.

The original advert was nothing special and vaguely irritating - while Bette Davis Eyes plays a women in a white cap and coat pauses outside a shoe-shop eyeing a pair of bright-red stilettos; the assistant gives her with a condescending look. The women whips off her cap to reveal long red hair. The shot then switches to her walking along hair bouncing in her new red shoes. There's also a bit of blurb about how 93% of [magazine] would recommend this product to their friends; text giving actual respondent numbers. So far so dull and vaguely patronising, then we get two variants which are much better. Both have the same visuals, but the blurb's changed.

In the currently aired version we get the same shot of the women looking in the window with "93% of ..." then the shot goes to the condescending arched eyebrow and "We're still working on the other 7%".

The better one which appears to have been pulled starts the same way, but ends with "The other 7% probably don't have any friends" - still makes me chuckle.

Another advert that gives me a chuckle is the 118 advert; for the most part just bad, but redeems itself with the one where they punch through into a barber's and the mohicaned BA Baracus child exclaims "Crazy Fools!" just a line you have to join in with if you're of a certain age ;-)

Wow of all the adverts on at the moment only two manage to grab my attention and my sense of humour. All the rest are dreary pap, patronising, pretentious, or all three (yes I'm looking at you Dolce&Gabbana perfume and aftershave) have I changed or have they?

Oh gods mentioning D&G has reminded me of that god-awful Chanel No. 5 ad with Nicole Kidman that they resurrected over Xmas, leave it dead I say.