We don't vote for the PM

Despite the media and despite the cult of personality that seems to have been inflicted upon us, the vast majority of the population won't be voting for the next term's Prime Minister. As I've said before, and will keep saying, it's possible for a party to be returned without its leader winning their seat.

For Gorden Brown in Kirkcaldy and Cowdenbeath they could choose to elect one of seven other candidates.

Those voting in Whitney could vote for David Cameron or they could vote for one of the other nine candidates.

In Sheffield, Hallam they could vote for Nick Clegg, but the vote could go to one of the other eight candidates.

In all three cases the other two major parties are fielding candidates so it's not a certainty that they'll be elected. Why, therefore, does the media keep focussing on them?

Not the only one asking this it seems.