Brush your teeth, save your life.
With the reports coming in that those who never or rarely brush their teeth being 70% more likely to suffer a heart disease you'd expect me to jump all over it; lovely, lovely statistics. Except the newspapers seem to be reporting it in context.
I mean the first thing I'd jump on is whether this is simply causal - that is people who take care of their teeth tend to eat a healthy diet and exercise more so than those who don't; yet medical histories and such were taken into account and this has been reported by the newspapers.
Even more so the newspapers themselves quote the scientists in their speculation that this may be the case and that more studies need to be done.
Next I'd point out the simple '70% more likely' is of no use unless we know the base figures, but yet again although we don't get those figures we do get most of the newspapers reporting that the base chances of heart disease are fairly low.
Could this be a new era in statistical reporting by the media. Is this the end to 'Twice as likely to die' headlines?
I keep expecting to look up and see pigs flying.