Milk production

It's an obvious concern for farmers who have seen the price they receive drop in order to allow supermarkets to keep fooling customers that they're the cheapest, but I'd like to add another concern to the mix:

Is "Britton" a company I don't know about? Someone's gone to the trouble of having this poster printed which obviously wasn't done on a standard printer and no-one throughout the process stopped to point out that's not how you spell Britain.