Where's the beauty?

With the proposal for the new single site looking like a cross between a business and residential block have we lost the spark in producing structures that actually look good?

You tell me. This story uses the phrase "beauty spot" three times while depicting a bridge that looks like someone's dropped a metal girder onto four concrete cylinders then fastened some wood to the side of it. I mean sure the original was washed away so you need something substantial, but come on can't you at least disguise things a little.