Tesco's
I know three postings in one day, sorry.
As locals know, or perhaps in some cases don't, Tesco are planning to build on the old Bond Worth site in Stourport and they're really pushing for it. With various thoughts whizzing through my head I ended up at a simple question - why?
Let's start by saying this is all speculation, no hard facts on the planning or thoughts that go on behind the scenes are available to me, this is just my brain running away with itself.
So why Stourport, Tesco already have a supermarket in Kidderminster, does a town with a population of 20,000 need it's own supermarket? We already have a Lidl and a Co-op, can this town support a third major chain? Actually yes, because they all have different market segments
Lidl and Aldi, Co-op and Asda, Tesco and Sainsbury's, Waitrose and M&S may be considered to compete with the other with some overlap to the next nearest set.
So what's this got to do with Tesco? Well the Tesco in Kidderminster was built in conjunction with the Weavers Wharf development, at the time that made sense, but delays for that allowed Sainsbury's to get an edge by building on Crossley Retail Park (an estate that shouldn't be there). Why the edge, well there is no direct access from the Wharf to the Tesco except by foot, to drive there you have to go all the way around town, Sainsbury's on the other hand is directly opposite the Wharf and is a short car-hop away. Tesco has it's own free car-park, but shot themselves in the foot by putting ticket barriers up (now gone); Sainsbury's has their own free car-park, plus the large free car-park as part of the park. To put it bluntly Sainsbury's wins.
Still what about Stourport? Well it's easy. Tesco build their site and Sainsbury's look to build one here too, and they build it where... exactly. Not only are there no more free sites of the correct size within town, they'd also have to prepare their case that the town can support yet another large supermarket; unlikely.
So Tesco have no competition within their market segment, are unlikely to have any anywhere in the near to long-term future, and are liable to draw in people from Bewdley and ironically Kidderminster. Win-win
So for those looking to oppose the building of the new Tesco, expect a fight. For those looking to get them to build, gouge them for all they're worth.