Location is all important
Now we turn to Kate in Mauritius about how to enter our competition. Oo is it a holiday in Mauritius? Nope it's for £25k. So GMTV, why is she in Mauritius?
Sure back in the day an Outside Broadcast was a big deal, but nowadays? Yet we still get political reports with a back-drop of St. James Palace or Number 10; news stories with the business, school, hospital showing up in the background. Does it add to the story, yes you're working with a visual medium, but do you really need to send a reporter out to stand there for five minutes to do a piece to camera? Wouldn't they be better utilised checking and finding stories?
Best this morning was the £20m for encouraging skills training. For this slot they'd gone for Yoga, and far be it for me to discourage a report featuring attractive young women flexing about in tight clothing, but do you think doing this on the middle of the Millennium Bridge truly highlights what this story is about? Worse yet this wasn't GMTV, it was BBC Breakfast.
2 comments:
Perhaps she had been sent to Mauritius for some other reason that turned out to be useless, and they had her announce the competition so that sending her looked like less of a waste of money. Perhaps she had done something worthy and was given a quick junket as a reward. Or perhaps they were expecting a news story there that never materialised.
These things are just as often done for political reasons as to make good television.
From hazy recollections she's an ex-children's presenter and the only time she appears is in competition features.
Heh I bet she just lives there and just got a call asking her to do five promo shots for a fee; here's the address of a freelance camera operator in your area we've hired.
Money saved, but still that touch of glamour :-P
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