The corporate face of academies

A brief glimpse on the news this morning had me nodding my head over mine own words:

The theory not presented to the public is that these will be run by organisations

It was the Brownhills school in Stoke-on -Trent renamed The co-operative academy of Stoke-on-Trent. Beyond the wonderful example of capitalisation inherent in the name plastered on the front (within the text it's referred to with both a capital C and A) what next?

Shall we welcome the Burger King Academy of Stourport complete with "Branded Tracksuit"?