Vale Road closure?

A snippet of news from The Wyre that was spotted by Jim in this week's Chronicle (not yet published online) regarding the closure of one lane in Vale Road until February next year to whit:

A451 Vale Road will have the nearside lane closed near Mitton Street from 25th July – 28th February 2012

Where is this, what is this, what the hell is happening? Visit the WCC Weekly Road report and things become a little clearer when it states this is on behalf of "Churchill Retirement Living" for the purposes of "Off loading deliveries". In other words a temporary closure of the part of the first lane that runs alongside the sheltered accommodation being built on the old Shell garage site.

As always context is key.