Advertising that doesn't

Caught a quick advert before I turned the TV off - "This Mother's day introduce yourself to Emin" we then heard about how wonderful this singer was; how his new album had just been released and how we'll "love him".

Well you know I'd like to make my own mind up about that and it's kind of difficult to appreciate a singer when the longest continuous burst of singing we can actually hear only occurs during the intake of breath from the VO announcer between sentences.

Maybe it's just me, but if you're going to advertise a singer perhaps you should allow us to hear them sing?