BT phone book getting thinner.

Just had the 09/10 BT phone book dropped through the door. Picked it up and thought "Hmm that seems thin". I've just compared it to the previous one 720 pages old version; 606 pages new version.

Broken down:

Frontspiece 1-10; 1-10
Classified 11-285; 11-189
Business 286-441; 190-334
Residential 442-716; 335-602
Endspiece 717-720; 603-606

With text remaining the same size for both. So roughly the same amount of businesses and residential numbers with roughly a third of the adverts pulled from the new one. Make of that what you will.